Leverage Customer Segmentation – 3 Steps to Increase Sales by Targeting the Right People With the Right Message
The customer is king – this is a well known and generally accepted fact. But to state this fact is not enough: In order to make your customers actually feel like kings and thus tie them to your company, you have to address each of them the right way. To achieve that, you need to leverage customer segmentation.
In this paper, we’ll introduce a simple three step plan for establishing an effective communication strategy that leverages that kind of segmentation.