eCommerce Insights SmartPaper:
Maximum Profitability in Online Marketing:
How to optimize Google AdWords Budget Allocation
Companies often wonder how to optimize Google AdWords budget allocation to reach maximum profitability. The problem: lack of insight into campaigns' and keywords’ contribution margins. This SmartPaper shows you how to solve this problem!
This is what you'll learn:
- Which metrics you should keep an eye on
- How to monitor net profitability on keyword level
- Which basic possibilities of optimization you have for your AdWords campaigns
- How to achieve better results
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